Direct sales are carried out through our own call centre and our own highly skilled salespeople. The majority of our clients are acquired through the actions of our marketing department.
The planning and development of marketing plans for promotors is a good example of the positioning that we have, thanks to the command of these three elements:
- Marketing strategy
- New technologies: The internet and its different channels
- Constant capacity to change. We work around a constant belt of movement in which we move with ease thanks to the model, execution, measurement, change, execution
Dreamlife Property is not a franchise of offices with one HQ. We are a team with our own personnel, which means that we’re present in all sales processes. We don’t subcontract any services. The personnel assigned exclusively to this project form part of the company and as such have the experience and qualifications necessary to carry the project to a successful outcome.
Finally, to empathise that we have ample experience in the marketing of exclusive promotions, we believe that there is no better than our own clients to attest to the quality of our work.
Dreamlife Property can show this, not just tell it, We’ve never taken longer than 8 months to successfully sell one of the promotions that we have in exclusive.
Some of our main clients and the main services offered to them
Global House Marbella
Support in the marketing of 2500 dwellings
Magna Manilva Promocion
Facing a lack of results this client was forced to go back on an exclusive agreement with Solvia in order to give it to Dreamlife Property. The result, all units sold in three months.
1,500 dwellings in Marbella, Consultancy in defining the product and marketing
Consultancy in defining the product, marketing strategy, definition of target market
Consultancy for two promotions under construction
Jardines del Albaicin
Marketing in exclusive with the promotor and Banco Popular. All units sold in 3 months
Consultancy for land selection and development in Costa del Sol
Following a abrupt halt to sales the Scandinavian market was identified as a target for promotion. A campaign was designed based fundamentally in the new target market and the sales process was modified to meet the needs of the new market.
Results: 100% of the units were sold with a ration of sales to tours of 25%, in other words, one in every four clients that visited the promotion bought a property.
Marketing and sales problems, sales halted during 4 years. The marketing strategy was completely overhauled and prices were re-evaluated. A lot of hard work rebranding the product paid off and the development was successfully marketed.